Brand Guidelines: University Logos

Logo Variations and Options

The University of Science & Arts of Oklahoma logo is the strongest visible representation of the university. More than a mere visual mark, it is the face of the organization and should be consistent across all mediums.

The logomark combines two elements: Minerva, the Roman goddess of wisdom, which represents educational opportunities that emphasize the classics in science, literature and art; and Shield, which symbolizes stability, protection, longevity, tradition, solidity and confidence. Together, these elements communicate our long tradition of doing things differently.

To ensure that we present one, unified image to the world at large and make the most impact for the message of USAO, please retire and update any outdated marks that are not reflected in current brand guidelines.

LOGO COLOR OPTIONS

All logo variations can be utilized in the following color combinations. The gold or white version should be used on top of Drover Green. The green version can be used on top of Minerva Gold and White. Dual-color logos should only be used on top of white.

On top of colors that are outside of the university’s brand standards, use a white or black logo.

Note: There are subtle differences between the green/black and gold/white outline. To ensure consistency, make sure to only use official logo files from the Marketing & Communications Department.

Incorrect Uses

Do not reconfigure the combination mark, wordmark or logomark. Do not distort or stretch any marks. Do not use unapproved color combinations. Do not use any version of the USAO script logo.

• The minimum required space around all logotypes is 1/4 the height on all sides.
• When printed, the logomark must be at least 1” in width.
  
  

SCHOOL AND DEPARTMENT MARKS

School and Department logos are a way of branding individual groups within the university. Any group, such as a department, office, school or program, is eligible to receive a department logo. The logo reflects the university brand while featuring the name of the unit in an easily recognized manner. All logos must be created by the Marketing & Communications Department. Department logos can replace the main university logo on printed and online materials; it is not necessary to use both.

Examples

 

Student Organization Guidelines

Visual Identity

Registered student organizations at the University of Science & Arts of Oklahoma fall outside the university’s visual identity and logo system and may create their own custom visual identity. Please note that custom logos cannot use elements from any official university marks and may not mimic the appearance or structure of official university logos. When organizations use official marks to show affiliation with USAO, university marks must be separate and distinct from the organizations’ logos.

CO-BRANDING WITH UNIVERSITY MARKS

Registered student organizations and other departmental student groups are allowed to include the official university logo, unit logos or department logos on materials when co-branding is needed and approval has been granted. When used, the university logos may not be altered, and all requirements must be met as prescribed by the guide. Please submit requests for co-branding to the Marketing & Communications Department.

 

Downloadable Logo Files